Question 1

What is DOOOOH Marketplace?

Accepted Answer

DOOOOH is a digital out-of-home (DOOH) advertising marketplace and infrastructure platform connecting advertisers, media agencies, and screen network operators through automated inventory discovery, media planning, booking, programmatic buying, edge playback execution, cryptographic proof of play, and multi-tenant financial settlement.

Question 2

Does DOOOOH own the advertising screens?

Accepted Answer

No. DOOOOH is an independent advertising marketplace and technology infrastructure platform. All physical digital billboards, LED totems, transit displays, and venue screens are owned and operated by independent media owners and screen networks who register and monetize their inventory on the platform.

Question 3

Who are the primary participants in the marketplace?

Accepted Answer

The marketplace serves three primary commercial user groups: Brand Advertisers who plan and purchase screen space; Media Agencies who manage multi-client campaigns, budgets, and consolidated billing; and Screen Owners (media owners/network operators) who publish inventory, configure rate cards, review bookings, and receive automated settlement.

Question 4

How does DOOOOH differ from a digital signage CMS?

Accepted Answer

A digital signage CMS merely pushes pre-scheduled media files to display hardware. DOOOOH is a full-stack programmatic media marketplace that includes commercial rate cards, daypart loop capacity quotas, multi-screen booking groups, programmatic deal routing (PG, Preferred, PMP, Open Exchange), contract protection rules, cryptographic proof of play, and double-entry financial ledger settlement.

Question 5

How do I create an account on DOOOOH?

Accepted Answer

You can register directly on /signup using your business email and password or Google Single Sign-On. During onboarding, you select your organization type: Brand Advertiser, Media Agency, or Screen Owner.

Question 6

What organization types and roles are supported?

Accepted Answer

DOOOOH supports four primary organization classifications: Client (Advertiser), Agency, Inventory Owner (Screen Operator), and Superadmin. Within organizations, role-based access control (RBAC) separates administrative permissions, media planners, inventory managers, and financial reviewers.

Question 7

Can an agency create separate workspaces for multiple clients?

Accepted Answer

Yes. Media agencies have multi-tenant workspace capabilities that allow account directors to maintain separate client media plans, distinct brand budgets, isolated creative asset libraries, and client-specific proposal exports.

Question 8

Is there an onboarding verification process?

Accepted Answer

Yes. Screen owners undergo inventory verification before their displays are marked as sellable on the public marketplace. Similarly, advertiser organizations complete profile verification to establish billing and commercial terms.

Question 9

Can an advertiser book multiple screens in a single campaign?

Accepted Answer

Yes. Advertisers can create multi-screen, multi-city media plans and submit them as a unified Network Booking Group. The booking group coordinates inventory allocations across all selected screens simultaneously.

Question 10

Can one campaign include screens owned by different companies?

Accepted Answer

Yes. A single DOOOOH campaign can span screens belonging to multiple independent screen owners. The platform handles per-owner allocation requests, independent fulfillment reviews, and discrete financial settlement automatically.

Question 11

How do advertisers track campaign progress?

Accepted Answer

Advertisers monitor active campaigns in real time via their client dashboard. Metrics include scheduled loop slots, verified playouts, pacing ratios, telemetry heartbeats, and timestamped Proof of Play records.

Question 12

Are retainers or mandatory minimum spend required?

Accepted Answer

No. DOOOOH provides self-serve inventory access with transparent screen owner rate cards. Advertisers can purchase individual time slots or multi-week flights without mandatory minimum agency retainers.

Question 13

How do agencies manage multiple client accounts?

Accepted Answer

Agencies operate inside dedicated agency workspaces where media planners can segregate campaigns by client brand, assign dedicated budgets, and manage team permissions across account executives.

Question 14

Can agencies export white-label media plans?

Accepted Answer

Yes. Agencies can assemble multi-market screen proposals and export client-ready media plans containing screen specifications, physical locations, estimated reach, loop frequency, and consolidated CPM budgets.

Question 15

How does billing work for media agencies?

Accepted Answer

Agencies receive consolidated client invoices that bundle deliveries across multiple independent screen networks into standardized line items, streamlining accounts payable and vendor reconciliation.

Question 16

Can agencies negotiate custom rate cards with screen owners?

Accepted Answer

Yes. Agencies can execute private programmatic deals (such as Preferred Deals and Private Marketplaces) with screen owners that lock in discounted floor CPMs or exclusive inventory access.

Question 17

How do screen owners register inventory on DOOOOH?

Accepted Answer

Screen owners register their displays through the inventory owner dashboard by specifying physical address, geolocation coordinates, screen dimensions, native resolution, orientation (landscape/portrait), loop cycle length, and slot duration.

Question 18

Do screen owners retain pricing autonomy?

Accepted Answer

Yes. Screen owners maintain complete autonomy over their base slot prices and programmatic floor CPMs in the native currency of their jurisdiction. DOOOOH does not impose mandatory price discounting.

Question 19

Can screen owners approve or reject incoming booking requests?

Accepted Answer

Yes. Screen owners receive itemized allocation requests for their screens. They have full authority to approve, reject, or propose replacement inventory based on brand fit, category restrictions, or operational availability.

Question 20

How do screen owners receive payouts?

Accepted Answer

Screen owners maintain full rate card autonomy and receive net disbursements on verified billable deliveries. Payouts are grouped into reviewed settlement batches and disbursed directly to their registered corporate bank account upon delivery reconciliation.

Question 21

What types of DOOH inventory can be listed?

Accepted Answer

The platform supports all standard commercial DOOH formats including roadside digital billboards, highway unipoles, pedestrian portrait totems, shopping mall video walls, transit hub displays, and airport terminals.

Question 22

What display resolutions and orientations are supported?

Accepted Answer

DOOOOH supports standard 16:9 Landscape (e.g., 1920×1080, 3840×2160) and 9:16 Portrait (e.g., 1080×1920) displays, as well as custom resolution LED roadside matrices configured during screen setup.

Question 23

Are screen counts and marketplace listings real?

Accepted Answer

Yes. Every screen listing, city directory, and availability metric on DOOOOH is derived dynamically from verified database records. We never display synthetic, mock, or estimated inventory on public pages.

Question 24

What is an active and sellable screen?

Accepted Answer

A screen is sellable only when its status is 'ACTIVE', its hardware verification is verified, it has configured rate cards and capacity policies, and it is not archived or undergoing scheduled maintenance.

Question 25

How does media planning work in DOOOOH?

Accepted Answer

Buyers define targeting criteria (cities, venue categories, flight dates, time blocks, and target budget). The platform evaluates eligible inventory, computes estimated impressions based on screen rate cards, and constructs a structured Media Plan.

Question 26

What is commercial snapshot freezing?

Accepted Answer

When a media plan is converted into a booking, the platform captures an immutable Commercial Billing Snapshot that locks agreed base slot prices, FX exchange rates, tax percentages, and fee structures for the life of the contract.

Question 27

Can campaigns target specific daypart windows?

Accepted Answer

Yes. DOOOOH supports standardized daypart blocks (MORNING, MIDDAY, AFTERNOON, EVENING, NIGHT, OVERNIGHT), enabling campaigns to pace impressions during peak footfall or commuting hours.

Question 28

What happens after submitting a booking?

Accepted Answer

Submitting a booking creates a Network Booking Group and places atomic temporary holds on target screen capacity. Individual allocation requests are routed to each screen owner for commercial approval.

Question 29

Are bookings automatically approved?

Accepted Answer

No. Screen owners review each booking allocation based on brand category, creative suitability, and commercial terms. A booking is confirmed only when the participating screen owners approve their respective allocations.

Question 30

What happens when a screen owner rejects a booking?

Accepted Answer

If a screen owner rejects an allocation, the temporary capacity hold on that screen is released. The campaign buyer is notified and given the option to confirm partial fulfillment, select replacement inventory, or cancel that screen line item.

Question 31

What happens if only some screens in a multi-screen campaign are approved?

Accepted Answer

The platform supports partial fulfillment. Approved allocations transition to confirmed capacity reservations, while rejected or pending screens can be substituted with replacement inventory or excluded with pro-rated billing adjustment.

Question 32

Can replacement inventory be used?

Accepted Answer

Yes. If an originally requested screen is unavailable or displaced, the platform enables screen owners or buyers to propose compatible replacement inventory matching or exceeding the original display specs and geographic criteria.

Question 33

How does screen capacity work?

Accepted Answer

Each screen defines a loop duration (e.g., 60 seconds) and slot duration (e.g., 10 seconds), producing a fixed number of slots per loop (e.g., 6 slots). The capacity engine tracks booked slots across hourly daypart blocks to prevent overselling.

Question 34

What is Share of Voice (SOV)?

Accepted Answer

Share of Voice represents the percentage of display time an advertiser owns on a screen within a loop cycle. A screen capacity policy enforces maximum SOV caps (e.g., maximum 33% or 50% SOV per advertiser) to maintain editorial balance.

Question 35

How does the capacity engine prevent double bookings?

Accepted Answer

The capacity engine employs atomic hold mechanisms. When a booking request is initiated, slots are placed in a transient hold state. If approved, they lock into an immutable CapacityReservation; if rejected or timed out, the hold expires automatically.

Question 36

Are there category blacklists or competitor exclusions?

Accepted Answer

Yes. Screen capacity policies include category blacklists and advertiser exclusions. For example, a screen operator can disallow conflicting categories (such as alcohol, gambling, or direct competitors) within the same display loop.

Question 37

What creative formats are accepted?

Accepted Answer

DOOOOH accepts MP4 and WebM video encoded with H.264 / AAC, as well as high-resolution static PNG and JPEG artwork matching screen native dimensions (typically 1920×1080 or 1080×1920).

Question 38

How are creatives validated?

Accepted Answer

Upon upload, the creative service performs automated pre-flight checks validating exact aspect ratio, pixel dimensions, duration, bitrate, and codec compatibility against the target screen inventory.

Question 39

What happens if a creative is not compatible with a screen?

Accepted Answer

If an asset fails technical validation (e.g., incorrect aspect ratio, unsupported frame rate, or duration exceeding the slot limit), the upload is flagged with specific technical remediation guidance before a booking can proceed.

Question 40

What is creative version locking?

Accepted Answer

Once a creative is approved and assigned to an active flight, its binary payload and cryptographic hash are version-locked. This ensures that the exact approved asset rendered on hardware matches the audited compliance record.

Question 41

What is Programmatic DOOH on the DOOOOH platform?

Accepted Answer

Programmatic DOOH automates the buying, selling, and real-time ad decisioning of digital billboard slots using standardized deal terms, audience pricing models, and deterministic priority auctions.

Question 42

What programmatic deal types are implemented?

Accepted Answer

DOOOOH natively implements four canonical programmatic deal types: Programmatic Guaranteed (PG), Preferred Deals (PD), Private Marketplaces (PMP), and Open Exchange (RTB).

Question 43

What is Programmatic Guaranteed (PG)?

Accepted Answer

Programmatic Guaranteed is a one-to-one deal between a buyer and a screen owner with pre-agreed fixed pricing and guaranteed impression volume. The capacity engine reserves the required slot capacity upfront.

Question 44

What is a Preferred Deal (PD)?

Accepted Answer

A Preferred Deal gives a designated buyer first-look priority access to screen inventory at a negotiated fixed CPM before the opportunity is offered to auction marketplaces. The buyer has the option to bid or pass.

Question 45

What is a Private Marketplace (PMP)?

Accepted Answer

A Private Marketplace is an invitation-only closed auction where selected buyers compete for premium screen inventory subject to a negotiated floor CPM.

Question 46

What is Open Exchange (Open RTB)?

Accepted Answer

Open Exchange allows all qualified DSP campaigns to compete in a transparent second-price or first-price auction for available remnant or non-guaranteed screen capacity subject to screen floor CPMs.

Question 47

How does the DOOOOH ad decision priority waterfall work?

Accepted Answer

When an ad opportunity opens, the Ad Decision Engine evaluates demand strictly in descending priority: 1. Contractual Guarantees & Direct Bookings → 2. Programmatic Guaranteed (PG) → 3. Preferred Deals (PD) → 4. Private Marketplace (PMP) → 5. Open Exchange (RTB) → 6. House Fill / Fallback.

Question 48

Does DOOOOH support second-price auction clearing?

Accepted Answer

Yes. In competitive PMP and Open Exchange auctions, clearing prices can be determined via second-price mechanics where the winner pays the second-highest bid plus a minimum clearing increment, subject to the screen's floor CPM.

Question 49

What is the difference between a Live Event and a Full Takeover?

Accepted Answer

A Live Event is a scheduled broadcast stream with configured timeline cues and discrete Event Ad Breaks where commercial campaign spots are inserted during intermissions. A Full Takeover, by contrast, commands 100% of display capacity, replacing all scheduled loops with exclusive takeover content according to contractual displacement rules.

Question 50

How are ad opportunities created during a live event?

Accepted Answer

Event organizers define Event Ad Breaks within the live timeline (e.g. halftime or intermission). Each ad break contains structured Ad Opportunities with target duration, floor CPM, and allowed programmatic deal types.

Question 51

What happens if a live stream experiences network packet loss?

Accepted Answer

The DOOOOH Player maintains pre-cached safe fallback video assets on local hardware storage. If stream latency exceeds threshold limits or connectivity drops, the player immediately cuts to safe fallback media, ensuring zero blank screen.

Question 52

How are existing campaign commitments protected during live events?

Accepted Answer

The contract protection engine categorizes existing bookings by ContractProtectionLevel: NON_PREEMPTIBLE commitments cannot be displaced; CO_EXIST_EVENT_AD_INSERTION commitments have their guaranteed share fulfilled in event ad breaks; and PREEMPTIBLE commitments receive automatic make-good credits or replacement inventory.

Question 53

Can live events target specific regional screen groups?

Accepted Answer

Yes. Live events can be configured with EventRegionalGroups, allowing organizers to broadcast regionalized feeds and local sponsor creative across specific metropolitan screen subsets.

Question 54

How does DOOOOH transition an Ad Decision into hardware execution?

Accepted Answer

When an Ad Decision is cleared, the Execution Orchestration Service validates screen sellability, campaign budget pacing, and creative compatibility. It creates an ExecutionAssignment, which is compiled into a Deterministic Flight Manifest delivered to the screen player.

Question 55

What is the execution assignment lifecycle?

Accepted Answer

An execution assignment strictly follows a deterministic state machine: CREATED → ELIGIBLE → DISPATCHED → ACKNOWLEDGED → PLAYING → COMPLETED (or FAILED if hardware rendering fails).

Question 56

How does the platform handle playback failures?

Accepted Answer

If a player fails to render an asset (e.g. corrupt video container or hardware GPU error), the assignment is flagged as FAILED with a specific error code. The delivery reconciliation service notes the omission, recalculates the flight delivery ratio, and initiates make-good protocols.

Question 57

What is a Deterministic Flight Manifest?

Accepted Answer

A Deterministic Flight Manifest is a versioned, cryptographically hashed JSON instruction file that specifies pre-cached media URLs, checksum hashes, slot start times, and duration parameters for local edge hardware execution.

Question 58

What is Proof of Play (PoP)?

Accepted Answer

Proof of Play is verifiable evidence generated directly by the playback hardware certifying that a specific ad creative was fully rendered on a physical screen at a verified timestamp.

Question 59

What data is captured in a Proof of Play record?

Accepted Answer

Each ProofOfPlayRecord contains playoutId, screenId, deviceId, campaignId, creativeId, scheduledStartUtc, actualStartUtc, actualEndUtc, durationRenderedSeconds, playbackStatus (RENDERED_SUCCESS, PARTIAL_CLIP, RENDER_ERROR), and a cryptographic device signature.

Question 60

Does DOOOOH use biometric or camera audience scanning?

Accepted Answer

No. DOOOOH does not use biometric recognition, facial scanning, or individual audience surveillance. Proof of Play is strictly based on hardware rendering telemetry, playback duration, and device-authenticated signatures.

Question 61

How does Proof of Play support financial settlement?

Accepted Answer

In DOOOOH, advertiser funds are settled only on verified deliveries. The Delivery Reconciliation Engine matches executed PoP records against the original booking contract to calculate billable deliveries and owner payables.

Question 62

How are client invoices generated?

Accepted Answer

Following delivery reconciliation, the billing service constructs a BillableDeliveryRecord based on verified playouts and commercial pricing snapshots. Billable deliveries are consolidated into immutable ClientInvoices detailing gross spend, platform fees, and applicable taxes.

Question 63

How are screen owners paid?

Accepted Answer

Screen owners receive itemized OwnerPayables for delivered campaigns on their screens. Payables are grouped into OwnerSettlementBatches that progress through a strict lifecycle (CALCULATED → REVIEWED → APPROVED → READY_FOR_SETTLEMENT → SETTLED) before bank disbursement.

Question 64

What is the double-entry financial ledger?

Accepted Answer

DOOOOH records every financial event (invoicing, fee accruals, owner payables, adjustments) as a balanced DoubleEntryJournalTransaction where total debits strictly equal total credits across defined ledger accounts (Accounts Receivable, Unearned Media Revenue, Platform Revenue, Owner Accounts Payable).

Everything you need to know about DOOOOH.

How does screen loop capacity and Share of Voice work?

Can one campaign include screens from multiple owners?

What is Programmatic Guaranteed vs Private Marketplace?

How are existing bookings protected during Live Events?

How does Proof of Play verify delivery without surveillance?

How are billable deliveries and screen owners settled?

General

Getting Started

Advertisers

Agencies

Screen Owners

Inventory & Screens

Media Planning

Booking & Fulfillment

Capacity & Availability

Creatives & Moderation

Programmatic DOOH

Live Events & Takeovers

Campaign Execution

Proof of Play

Billing & Settlement

Technical & Platform

Campaigns

Scheduling

DSP (Demand Platform)

Exchange

Programmatic Deals

Auctions

Payments

Settlement

Make-Goods & Adjustments

Security & Compliance

Troubleshooting

Platform Architecture

Need technical or commercial assistance?