The Open Marketplace for Digital Out-of-Home Advertising.
Discover verified roadside LEDs, pedestrian totems, and highway digital billboards. Book flexible daypart slots, clear programmatic campaigns, and audit delivery with cryptographic proof of play.
A Unified Marketplace Built on Real Inventory
Traditional outdoor media buying is fragmented across manual phone negotiations, opaque pricing, and slow PDF media plans. DooooH transforms digital out-of-home into an efficient, transparent marketplace. Advertisers search real, approved physical displays with transparent specifications and owner rate cards. Screen operators retain 100% rate card autonomy while gaining access to direct agency demand and programmatic private deals.
Enterprise Marketplace Architecture
Designed to handle direct guaranteed bookings, private marketplace deals, and edge playback verification at scale.
Verified Hardware Specs
Filter physical LED pixel pitch, resolution (1080p, 4K), orientation, and operating schedules without placeholder data.
Loop Capacity Precision
Mathematical slot allocation prevents overselling, protects Share of Voice, and guarantees flight frequency across booked networks.
Cryptographic Proof of Play
Sub-second device telemetry and tamper-resistant play logs verify that each spot rendered completely before funds disburse.
Escrow Financial Protection
Buyer funds are held in secure escrow. Verified disbursements settle directly to operator accounts with automated tax compliance.
PMP & Direct Clearance
Seamless support for Programmatic Guaranteed, Preferred Deals, and Open RTB waterfalls with explainable floor pricing.
Reconciled Telemetry
Real-time play logs, display connectivity heartbeats, and white-label agency exports provide total delivery transparency.
How the Marketplace Operates
Four transparent phases from inventory discovery to delivery audit.
Discover Displays
Filter physical screens by city, display type, loop length, and slot rate cards.
Configure Flights
Select target dayparts, pacing strategies, and submit allocation requests.
Automated Edge Delivery
Media assets pre-cache locally on edge players for stutter-free display playback.
Audit & Escrow Payout
Proof-of-play timestamps trigger automated revenue disbursement to screen operators.
Frequently Asked Questions
Q.What is the DooooH Marketplace?
DooooH is an end-to-end digital out-of-home marketplace connecting advertisers and media agencies with verified screen network operators. It automates inventory discovery, loop capacity management, programmatic clearance, edge player delivery, and escrow settlement.
Q.How are screen specifications and availability verified?
Screen operators register physical dimensions, pixel resolutions, orientation, and operating hours. Real-time loop capacity algorithms ensure zero overbooking and mathematically prevent Share of Voice (SOV) collisions.
Q.How does payment protection work on the marketplace?
Campaign bookings lock funds securely in escrow. Operator revenue disbursements are triggered only after tamper-resistant proof of play telemetry confirms playback delivery.
Ready to access verified DOOH inventory?
Browse live digital billboards, build custom media plans, or monetize your display network on DooooH.