The Global Marketplace for Digital Out-of-Home Advertising.
DOOOOH connects advertisers, media agencies, and screen network operators through automated inventory discovery, media planning, booking, programmatic buying, edge execution, cryptographic proof of play, and double-entry financial settlement.
One unified infrastructure platform for the entire DOOH lifecycle.
From verified hardware discovery and mathematical loop capacity management to programmatic waterfall auctions, live event insertions, edge player synchronization, and ledger settlement.
Discover verified roadside, mall, and transit screens. Flight multi-city campaigns with escrow protection.
Publish inventory, retain 100% rate card autonomy, review booking allocations, and receive direct settlement.
Loop capacity quotas, programmatic waterfall clearance, edge player caching, and balanced ledger reconciliation.
Direct access to real physical billboard inventory.
Filter roadside digital billboards, pedestrian portrait totems, shopping mall displays, and transit video walls with transparent specs and rate cards.
Querying verified marketplace inventory...
Share of Voice caps and commercial price freezing.
DOOOOH replaces guesswork with mathematical loop quotas, daypart time blocks, and commercial price freezing.
Share of Voice Quotas
Screen owners enforce maximum SOV limits (e.g. max 33% or 50% per advertiser) and category competitor exclusions within the same display loop.
Commercial Snapshots
Booking confirmation locks agreed slot rates, FX conversion ratios, and applicable taxes into an immutable snapshot for the entire campaign duration.
Timezone Synchronization
Pacing targets align with the local hardware clock of each physical screen, ensuring rush-hour flights target commute windows accurately worldwide.
Deterministic waterfall priority & programmatic deals.
DOOOOH implements native Programmatic Guaranteed, Preferred Deals, Private Marketplaces, and Open Exchange auctions with transparent second-price clearance and floor CPMs.
Fixed pricing and 100% reserved capacity. Direct contract between buyer and screen owner.
First-look privilege at a negotiated fixed CPM before inventory is offered to auction markets.
Closed invitation-only auction with negotiated floor CPMs among selected brand buyers.
Real-time bidding across all qualified DSP campaigns subject to the screen's reserve price.
Synchronized live streams with contract protection.
Broadcast live sports, concerts, and keynote feeds across metropolitan screens with synchronized ad break insertion and contractual displacement policies.
Guaranteed spot cannot be displaced; live event defers to scheduled spot.
Guaranteed impressions fulfilled within designated event ad breaks.
Slot can be preempted; auto-generates client credit notes and make-goods.
Remnant fill immediately yields display capacity to live stream.
End-to-End DOOH Campaign Execution
Predictable, auditable workflow from media targeting and owner review through player dispatch and financial settlement.
Inventory Discovery
Find verified screens across roadside LEDs, transit displays, and pedestrian totems with transparent specifications.
Media Planning
Configure target dayparts, pacing strategies, and consolidated multi-screen flights with loop capacity checks.
Booking & Review
Multi-screen campaigns submit allocation requests directly to participating screen owners for review.
Programmatic Clearance
Deterministic priority matching: Programmatic Guaranteed, Preferred Deals, Private Marketplaces, and Open RTB.
Edge Dispatch
Media players download flight schedules and pre-cache video assets for smooth edge playback.
Audit & Settlement
Verified playout telemetry is matched against billing contracts and settled into balanced ledger accounts.
Live physical dimensions, pixel resolutions, loop lengths, and base rates set directly by screen owners.
Audited Playback & Proof of Play.
Every ad execution generates sub-second device telemetry and HMAC authentication, reconciled directly against billing contracts.
Balanced double-entry ledger & multi-currency escrow.
Every commercial transaction on DOOOOH is recorded as balanced debits and credits across immutable ledger accounts.
Billable Deliveries
Invoices are compiled strictly from reconciled Proof of Play events and frozen commercial snapshots detailing gross spend and taxes.
Settlement Batches
Screen owner payables group into reviewed batches that progress through verification, approval, and automated bank disbursement.
Balanced Ledger
Total debits strictly equal total credits across Accounts Receivable, Platform Revenue, and Owner Payables, including make-good adjustments.
Global Platform Capabilities
Timezone-aware scheduling, localized screen rate cards, locked commercial snapshots, and multi-currency billing across worldwide screen networks.
Timezone-Aware Scheduling
Campaign schedules synchronize with the physical local timezone of each individual screen hardware node.
Multi-Currency Settlement
Screens maintain base pricing in local currencies while buyers transact in their preferred account display currency with locked FX rates.
Active Market Coverage
Dynamically growing inventory coverage across metropolitan arterial corridors, transport hubs, and retail destinations.
Frequently Asked Questions
Answers to critical questions on programmatic deal types, Proof of Play telemetry, and double-entry settlement.
Can one campaign span screens from multiple owners?
Yes. Campaigns are submitted as unified booking groups. Participating screen owners review allocations independently, and the platform coordinates partial fulfillment or replacement inventory automatically.
How are existing campaigns protected during Live Events?
The contract protection engine categorizes bookings by configured protection policies: non-preemptible slots cannot be displaced, co-existing bookings play during event ad breaks, and preemptible bookings receive make-goods.
How does Proof of Play prevent data fabrication?
Every playout record is signed directly by the playback hardware using device authentication keys and verified against flight schedules before billable delivery records or owner payables can be generated.
How do screen owners receive payouts?
Screen owners retain 100% pricing autonomy on their base rates. Payouts are grouped into reviewed settlement batches and disbursed directly upon delivery verification.
Ready to execute verified DOOH campaigns?
Discover approved screens, plan your programmatic flight, or register your screen hardware network with DOOOOH today.