Automated Programmatic DOOH Trading.
Connect your DSP or media buying pipeline to verified digital billboard networks. Execute programmatic guaranteed flights, private marketplace deals, and OpenRTB auctions with edge execution speed.
Next-Generation Programmatic Outdoor Infrastructure
Programmatic digital out-of-home (pDOOH) bridges the gap between digital ad buying workflows and high-impact physical screen networks. With DooooH, media agencies and brands can target physical locations programmatically without sacrificing screen reliability or creative quality. Our exchange architecture supports industry-standard OpenRTB protocols, transparent floor CPMs, brand category exclusion rules, and sub-second edge playback verification.
Programmatic Capabilities & Protocols
Engineered for high-throughput media buyers, trading desks, and network operators.
OpenRTB Compliant
Standardized bid requests and response formatting compatible with major global omnichannel demand-side platforms.
Guaranteed & PMP Deals
Execute 1:1 direct programmatic deals with fixed CPMs, custom dayparting windows, and guaranteed loop reservations.
Floor CPM Protection
Screen owners set granular floor prices and brand safety exclusions, ensuring display inventory is never devalued.
Sub-Second Clock Sync
Pre-cached creative manifests guarantee instantaneous asset transitions without network latency stutter.
Reconciled Playout Logs
Every auction clearance matches playout heartbeat telemetry for 100% auditable billing reconciliation.
Automated Pre-Flight QA
All programmatic creatives undergo automated dimension, bitrate, audio policy, and resolution pre-flight validation.
Programmatic Deal Execution Lifecycle
From DSP connection to reconciled billing delivery.
Deal Creation
Define floor pricing, target screen IDs, dayparts, and deal terms in the exchange.
Bid Request / Response
Auction clearance evaluated against loop capacity and advertiser category rules.
Edge Asset Dispatch
Winning creative assets are distributed to local screen player hardware.
Reconciled Audit
Proof-of-play timestamps are logged and reconciled against deal contracts.
Frequently Asked Questions
Q.What is Programmatic DOOH (pDOOH)?
Programmatic DOOH refers to the automated buying, selling, and delivery of digital out-of-home advertising using algorithmic software platforms. Rather than negotiating manually with individual media owners, buyers purchase physical screen impressions through automated demand-side platforms (DSPs) connected to supply-side platforms (SSPs).
Q.What deal types does DooooH support for programmatic buying?
DooooH supports a deterministic waterfall hierarchy: Programmatic Guaranteed (fixed price and reserved slot loops), Preferred Deals (unreserved inventory with first-look pricing), Private Marketplace (PMP) auctions with floor CPMs, and Open Exchange RTB.
Q.How does edge player latency work with programmatic DOOH?
To prevent black screens or latency lag on outdoor LEDs, media players maintain a local cache of approved creative assets and flight manifests. Bid requests are cleared deterministically and rendered according to sub-second synchronized clock schedules.
Connect your buying pipeline to verified screens
Set up private deals, access verified billboard inventory, and scale your programmatic out-of-home campaigns.