Resources for better DOOH campaigns.
Technical specifications, creative guidelines, loop calculators, and playback verification documentation.
Landscape 16:9 Digital Billboard Specifications
Pixel resolutions (1920×1080 / 3840×2160), 30/60 fps frame rates, H.264/H.265 encoding, and 5% bezel safe margin guidelines.
Portrait 9:16 Transit Totem & Mall Display Standards
Aspect ratio rules for vertical pedestrian totems, bitrate requirements (15-25 Mbps), and high luminance contrast tips.
DOOH Loop Frequency & Share-of-Voice Calculator
How loop durations (60s / 120s) and slot allocations translate to hourly impression frequency and audience reach.
Proof of Play & Telemetry Verification Framework
Detailed documentation on how timestamped hardware logs, display heartbeats, and telemetry audit campaign execution.
DOOOOH Player Engine Setup for Hardware Operators
Hardware requirements for Android and Linux signage media boxes, offline content caching, and automated loop synchronization.
Digital Out-of-Home vs Traditional Billboards
Why programmatic DOOH provides agility, zero printing costs, daytime/nighttime flighting, and verifiable ad delivery.